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Photorealistic view of Notro (Embothrium coccineum)

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Shrub or small tree

Notro

Embothrium coccineum

A member of the Proteaceae family with striking red flowers, found in temperate forests and southern landscapes.

Price in Chilean pesosCLP 3,500
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Botanical description

About this species

Notro, also called ciruelillo, grows as a shrub or small tree in temperate forests of Chile and Argentina. Its conspicuous clusters of bright red tubular flowers stand out among the foliage and are visited by pollinating birds and insects.

Species geography

Natural distribution

Native to Chile

Occurs naturally from Maule to Magallanes and throughout the forest belt of Argentine Patagonia.

Habitat. Forest edges and gaps, slopes and open environments from the temperate zone to the far south.

Chile

  • Maule
  • Ñuble
  • Biobío
  • La Araucanía
  • Los Ríos
  • Los Lagos
  • Aysén
  • Magallanes

Argentina

  • Neuquén
  • Río Negro
  • Chubut
  • Santa Cruz
  • Tierra del Fuego
Valdivian temperate forestAndean-Patagonian forestSubantarctic forest

Latitude range: Approximately 35°–55° S

Natural distribution of NotroNotro: Occurs naturally from Maule to Magallanes and throughout the forest belt of Argentine Patagonia. The map includes Islas Malvinas / Falkland Islands, territory administered by the United Kingdom and claimed by Argentina.Magallanes, ChileAysén, ChileLos Lagos, ChileLos Ríos, ChileLa Araucanía, ChileBiobío, ChileÑuble, ChileMaule, ChileChubut, ArgentinaNeuquén, ArgentinaRío Negro, ArgentinaSanta Cruz, ArgentinaTierra del Fuego, ArgentinaIslas Malvinas / Falkland Islands. Territory administered by the United Kingdom and claimed by Argentina.
Approximate natural distribution based on botanical sources; it does not show cultivation, sales or every known population.

Species profile

Characteristics

Local name
Notro
Scientific name
Embothrium coccineum
Plant type
Shrub or small tree
Origin
Native to Chile, also occurring naturally in Argentina.
Foliage
Evergreen or partly deciduous, depending on conditions.
Distinctive feature
Abundant, bright red tubular flowers.
Ecological role
Flowers provide valuable resources for pollinating birds and insects.

Getting started

Planting and care

Light

Gentle sun to partial shade, depending on the climate and growth stage.

Watering

Water regularly while roots establish; avoid prolonged dryness and waterlogging.

Soil and planting

Deep, cool, well-drained soil. Organic mulch helps retain moisture.

Suitable conditions depend on the plant’s provenance, soil and microclimate. Check recommendations for your project with the nursery before planting.